Coollook Beauty & Skincare
The Challenge
Coollook Beauty lacked a modern, user-friendly website that reflected their brand identity and effectively converted visitors into customers. Their digital marketing strategy was nonexistent, hindering their online presence and local customer reach.
The Solution
We partnered with Coollook Beauty to revamp their website and to develop a digital marketing strategy
Website Revamp
Website Design & Development: We designed a visually appealing and user-friendly website that showcases Coollook Beauty’s brand identity, services and product offerings.
Content Creation: High-quality content was created, including product descriptions, beauty services offer, and clear videos demonstrating products in use and facial treatments.
Local SEO Optimization: The website was optimized for local search terms like “beauty salon”, “facials”, “skin products” to ensure Coollook Beauty appears in relevant local searches for all three branches in Gauteng.
Mobile-Friendliness: The website was designed to be responsive and function seamlessly on all devices, including desktops, tablets, and smartphones, for an optimal user experience.
Digital Marketing Strategy
The Results
- Increased website traffic from local users searching for beauty services in Gauteng.
- Increased website traffic from users searching for beauty products.
- Improved conversion rate, with more website visitors converting into paying customers.
- Enhanced brand awareness and online reputation for Coollook Beauty in the Gauteng area.
- Measurable growth in social media engagement and follower base.
- Valuable customer data collected through website analytics and email marketing to further refine targeting and messaging.
Conclusion
By implementing a comprehensive website revamp and digital marketing strategy, we successfully transformed Coollook Beauty’s online presence. The new website and targeted digital marketing campaigns resulted in increased website traffic, improved lead generation and sales, and a stronger brand identity within the Gauteng Province. As a beauty salon marketing expert, LBV Marketing continues to work with Coollook Beauty to optimize their website and online marketing efforts for sustained growth.
Here’s what the company director had to say about our partnership.
We were struggling to reach our target audience online and our website wasn’t converting visitors into sales. LBV Marketing completely transformed our online presence with a beautiful new website and strategic digital marketing campaigns. We’ve seen a surge in website bookings, increased sales, and a much stronger brand identity in Gauteng. We’re thrilled with the results and excited to continue working with LBV Marketing to grow our business even further.